Client: Absolut Vodka/GreatWorks

Project: Absolut Ruby Red Interactive web-opera

 

When Absolut Vodka introduced their new flavour Roby Red, the campaign was built around an interactive web-opera. After starting the first clip, the viewer could chose one of 3 possible ways for the grapefruit to continue it's adventure. Then another 2 options, then again before the final. Each episode is only a few seconds long but stretching through out history and diving into many different musical genres.

The campaign won numerous international awards.